The first part presents key concepts of blue ocean strategy, including Value Innovation — the simultaneous pursuit of differentiation and low cost — and key analytical tools and frameworks such as the strategy canvas and the four actions framework.
How well does your estimate of the drifter route agree with the computer model? Where is there agreement? Where do predictions disagree the most? Many tools are used to study the flow of the ocean. Curt Ebbesmeyerpictured on the left with tub toys, says that when investigating the paths of ocean surface currents, he uses every tool available.
He studies satellite images and data from buoys.
He tosses objects into the water to see where they go. In Januaryhis toolbox grew even larger. A storm washed several containers from a ship bound from Hong Kong to Tacoma, Washington. One container carried 29, bathtub toys.
Ten months later, plastic ducks, turtles, frogs, and beavers began washing up near Sitka, Alaska. Today, Curt presides over a network of thousands of beachcombers. Curt studies the information, thinks about what it all means, and compiles these stories into a newsletter, Beachcombers Alert, which he mails to his subscribers four times a year.
If a new cargo spill occurs, Curt alerts his network about what to look for. Read more about Curt by clicking on his name in the first paragraph. Dead Reckoning How can one navigate—determine location—on the open ocean? When not using the stars, Sun or moon to determine their location, sailors and explorers navigated by deduced or dead reckoning.
This was the method used by Columbus and most other sailors of his era.
In dead reckoning, the navigator finds his position by measuring the course and distance he has sailed from some known point. Starting from a known point, the navigator measures out his course and distance from that point on a chart, pricking the chart with a pin to mark the new position.
Each day's ending position would be the starting point for the next day's course-and-distance measurement. For this method to work the navigator needed a way to measure his course and to measure the distance sailed.
Course was measured by a magnetic compass, which had been known in Europe since at least Distance was determined by a time and speed calculation: To determine speed on old sailing boats, sailors often used a log line.
Describe how a log line was used and draw what a log line looked like. A flat board was weighted along one edge to cause the edge to sink in water, and it was tied at its corners so that one of its flat sides always faced the ship when the rope was under tension.
Knots were tied in the rope at regular intervals of about meters to facilitate speed measurement. Sailors measured the speed of the ship using the count of knots in the rope unrolled from the spool in 30 seconds.
Knowing the speed, one can easily compute the distance traveled using the equation: The log line method measures the speed of the ship relative to the surface water.Their book, "Blue Ocean Strategy: remaining in the red waters.
is to make a blue ocean shift and create your own blue ocean. Imitation is not the path to success, especially in the. Co-author of “Blue Ocean Strategy,” Renée Mauborgne shares powerful & practical advice on creating a business that stands out—in any industry.
Blue Ocean Strategy is a marketing theory from a book published in which was written by W. Chan Kim and Renée Mauborgne, professors at INSEAD. Based on a study of strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that companies can succeed by creating "blue oceans" of uncontested market space, as opposed to "red .
Over many millions of years of evolution, sharks have become some of the speediest swimmers in the ocean thanks to several adaptations.
The first is their unique skin, which is made up of millions of small v-shaped placoid scales, also called dermal denticles. Blue Ocean Shift is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth.
Follow the five-step process to successfully shift from red oceans of competition to blue oceans of new market space. In studying these data, we have observed a consistent pattern of strategic thinking behind the creation of new markets and industries, what we call blue ocean strategy.