By Monica Anderson From getting news to playing games to reading a book, Americans now have a plethora of devices to choose from in order to meet their technology-based needs. For each type of device, the demographic makeup of owners can vary widely, so this section looks at these differences. Smartphone ownership continues to grow The rise of the smartphone has had a major social, political and cultural impact.
Reddit Immediately after college dropouts Steve Jobs and Steve Wozniak founded Apple in Aprilthe duo initially sold some circuit boards that they produced inside an unused garage. They subsequently introduced the 8-bit fully functional home computer Apple II in and it eventually became one of the first highly successful commercially produced microcomputers in the market.
But the company did not rest alone with designing and manufacturing computers. Apple expanded its product portfolio and successfully emerged as an innovative and influential multinational technology company.
The introduction of iPod in and the online music and app store iTunes have revolutionised the music industry through the promotion of digital music. These two products created and supported an emerging ecosystem for selling and purchasing music via the Internet.
The company was also instrumental for ushering in the era of smartphones and tablet computers with the introduction of iPhone in and iPad in These two consumer electronic devices have reimagined the way manufacturers develop and produce mobile devices.
After all, this prudently and intricately crafted strategy has played a critical role in hurling its brand and products toward an unprecedented level of popularity and approval.
The competition was tough and Apple was at the losing end. The company struggled with maintaining sales and it finally succumbed to defeat as Windows-based personal computers from Microsoft gained a stronghold in the market. The poor performance of Apple stemmed from its poor product strategy.
Apparently, the company was producing and selling an array of computer products that were redundant and confusing.
When Jobs returned in to lead the company, his first order of business was to discard all unprofitable products and realign the product strategy based on the concept of simplicity and premium user experience.
Today, product strategy is at the core of the marketing strategy of Apple. One of the reasons why these products have become successful is that they are user friendly and highly intuitive compared with their competitors. They are also unassuming because of their simple and uniform built and design.
Of course, despite this simplicity, these products provide a premium user experience through innovative features and design considerations. It is important to remember that these products were not original.
There were already ultrathin laptops long before Apple introduced the MacBook Air.
Portable media devices had existed prior to the popularity of iPod. Moreover, there was already a market for smartphones and personal digital assistants before the iPhone and iPad revolutionised mobile computing and the consumer electronics industry.
However, these products have outcompeted their predecessors and some of their counterparts because they provided an innovative and unique overall product usability and consumer experience. Apple employs a retroactive and proactive approach as part of its product strategy.
Essentially, the company develops its products based on the existing products of competitors but it improves them by removing undesirable qualities and integrating differentiating features. The results are products that appear new and innovative but are still familiar or recognisable.
Creating and sustaining brand loyalty through complimentary products The extensive but controlled product portfolio of Apple creates a uniform and unique product usability and consumer experience. The sleek metal-based aesthetics of a MacBook also signals a sense of uniformity when used alongside the iPhone.
The user interface of these consumer electronic devices also employs the same functional and design principles centred on simplicity thereby creating a strong sense of familiarity. It is also important to note that a particular user of different Apple devices can take advantage of this homogeneity through the Apple ID.Smartphones continue their meteoric popularity and are now owned in 87% of U.S.
homes, second only to TVs, says Consumer Technology Association. The Demographics of Device Ownership By Monica Anderson From getting news to playing games to reading a book, Americans now have a plethora of devices to choose from in order to meet their technology-based needs.
Smartphones were still rare outside Japan until the introduction of the Danger Hiptop in , which saw moderate success among U.S.
consumers as the T-Mobile Sidekick. Later, in the mids, business users in the U.S. started to adopt devices based on Microsoft's Windows Mobile, and then BlackBerry smartphones from Research In initiativeblog.coman users popularized the term "CrackBerry" in This is our list of the best Android smartphones you can buy today ranked from the best downwards.
Whereas Apple gives you the choice of a smaller, larger or super expensive iPhone, Android. Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development "Mobile to overtake fixed Internet access by " was the huge headline summarising the bold prediction from by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May.
The iPhone turns 10 on June 29, and the moment warrants a look back at the broader story about the ways mobile devices have changed how people interact. Here are 10 findings about these devices, based on Pew Research Center surveys: Still, adoption rates have risen rapidly among older and lower.